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With so much MMA-related programming this month and next month, will this card generate any sort of buzz? It's taking place three days after the Spike TV special at the Crown Coliseum in Fayetteville, North Carolina.
Oscar De La Hoya, the businessman, tries to explain by Oscar the boxer is so mad at Manny Pacquiao, the boxer and the businessman. Plus, focusing in on the HBO 24/7 hype series for De La Hoya/Pacquiao... is it working? If not, what's the missing ingredient? Plus, is this fight really a circus? Are sponsor rebate checks for the event really going to stabilize or drive up PPV buys for Saturday's fight?
The media heat-up for Oscar De La Hoya vs. Manny Pacquiao is in overdrive. Throngs of international media writers are in Las Vegas covering the fight, but there are some questions about what kind of PPV buyrate the event will really draw. Is this the last fight for De La Hoya? Will Bob Arum be able to promote Pacquiao (should he win) against Ricky Hatton in a fight in Dubai?
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